Episode 78

full
Published on:

16th Sep 2021

078 Who is watching your house?

Who's watching your house when you're not there? Today Shelley interviews Brian Ehrlich of Trusted Concierge (trustedsrq.com) about his company's home watch and concierge service in Sarasota. In the news we talk about how buyers are hoping for the market to crash and what to do after a hurricane hits your area. The Local Flavor features Naples Soap Company (naplessoap.com).

Links from the show:

  • Trusted Concierge - trustedsrq.com
  • Brian Ehrlich (Trusted Concierge) - 941-265-7585
  • Naples Soap Company - naplessoap.com
  • LWR location - 8130 Lakewood Main St, Suite 101, Lakewood Ranch, FL 34202

Need help with your real estate questions? Call or email Shelley for a no pressure conversation about real estate in the Sarasota area!

Transcript

Shelley:

:

So head who's watching my house who's watching it who's watching our house.

Edward:

:

What I don't understand.

Shelley:

:

Kind of watching.

Edward:

:

Oh you know what that reminds me of never that song from the 80s with Brockwell had Michael Jackson featured in it somebody's watching me I used to sing karaoke hang on let me warm up.

Shelley:

:

Now the somebody's watching you no no oh gosh no wait let's just start to show.

Sound Pad:

:

Welcome to selling Sarasota podcast,

Sound Pad:

:

in every episode Shelley lays the smackdown on misinformation and delivers key insights into local real estate,

Sound Pad:

:

grab your notepad sunscreen and flip-flops it's time to listen and learn how to successfully buy and sell homes in Sarasota Florida,

Sound Pad:

:

so you too can enjoy living in Paradise,

Sound Pad:

:

here to show you how is published author speaker business trainer and your residential expert Shelley panas.

Edward:

:

What can I say you give me a microphone I was sing.

Shelley:

:

I think the whole world,

Shelley:

:

hiss grateful when neither one of us does that.

Edward:

:

You know I actually failed that of took a like a five or six unit music composition course when I was in junior college that's right junior college is that,

Edward:

:

Inspire confidence better be out there any rate the I got basically the music instructor at the end of the first day pulled me aside and said you might want to find a different music class it's like why he's,

Edward:

:

as far as I can tell you're tone deaf and have no sense of rhythm.

Shelley:

:

One or the other I would think would be mandatory.

Edward:

:

So that night I got drunk and Son karaoke showed him maybe I proved this point I don't know.

Shelley:

:

Yeah I'm like I can't I'm trying to picture two people stayed people leave.

Edward:

:

I was drunk I don't know I didn't know anyway.

Shelley:

:

Anyway well today we've got an interview we recorded a week or so ago and maybe even longer I don't know I lose track of time but we've got a lovely interview lined up,

Shelley:

:

followed by Avenues,

Shelley:

:

and then we're going to peek around the corner I don't know what that is it's some local flavor featuring the Naples Soap Company.

Edward:

:

That sounds awesome.

Shelley:

:

Good stuff let's check in on Brian I just gave away those.

Edward:

:

That's okay you can say who it is it's Brian from trusted concierge.

Shelley:

:

Just play the interview.

Shelley:

:

Today we have got something special going on in the show we love it when we get outside interviews outside interviews I guess we're all still inside.

Edward:

:

Most all indoors you.

Shelley:

:

An interview with someone that's not the two of us and we're going to have a concierge and home watch company called trusted concierge I don't know.

Edward:

:

Perfect name yeah.

Shelley:

:

Nickname for for a company so please welcome Brian early to the show.

Brian:

:

Hey guys great so glad to be here thanks for having me on.

Shelley:

:

In my mind the crowd went crazy with Applause so hey yeah we sat in met you I don't know gosh it's time flies but to I was going to say about two weeks ago but yeah I guess.

Edward:

:

Well over a month how was it I think there's something I don't know.

Shelley:

:

It was a while ago we sent and chatted and thought you'd be a good.

Brian:

:

Became Fast Friends became Fast Friends.

Shelley:

:

So this is one of the things that I have many customers ask hey we want to buy this house but what do we do when we're out of state,

Shelley:

:

and that's kind of where your company really fills that Gap with home watch Services correct.

Brian:

:

Exactly yeah so the home watch component of our businesses is obviously really pretty big down here and Florida and Sarasota especially where we are Bradenton Area,

Brian:

:

and it's really because you know one of the fallacies is what happens if somebody breaks in well,

Brian:

:

sure that can happen but it's all the ancillary stuff around that what happens when stuff goes wrong and what we really try to do is help mitigate those big,

Brian:

:

terrible moments that people can have when they're not,

Brian:

:

at home for extended period of time whether they're snowbirds or even I'm going on vacation for a few weeks so so yeah we try to,

Brian:

:

try to really take a professional approach to process and how we do that to make sure because there's a lot to cover that you don't think of inside and outside the home and for example,

Brian:

:

last week we were actually doing a concierge type service for somebody who's moving into town and quite got here yet

Brian:

:

it's nobody's really there on a regular basis we got there one day doing some stuff and found out the thermostat upstairs was,

Brian:

:

not working in the inside air temperature was 86 degrees and if you know anything about Florida and humidity and the summertime 86 degrees is like a peach tree dish for mold growth so.

Shelley:

:

Not exactly our friend yeah and I got a guess though,

Shelley:

:

it's far less statistically likely to have somebody break into the home then something like a thermostat or a water heater go out or a sink or a toilet that starts leaking and when no one's around for months,

Shelley:

:

I mean I got to think it's a big Earth issue isn't it.

Brian:

:

Oh bye bye by a factor of a hundred X it's because again a lot of a lot of the.

Brian:

:

Break-ins that that happen if they do happen they are sporadic I mean you can you know it's something like,

Brian:

:

you know whatever a percentage to of home of all homes and but you go to,

Brian:

:

mold issues or some of the exterior issues happening especially in place like we live in Florida those are the big,

Brian:

:

gotchas and and that's that can be I think there's a statistic out there it's approximately at some point during homes life is,

Brian:

:

you know you have a 20 to 25 percent chance of having some type of mold issue

Brian:

:

being in Florida so yeah that's that's the big thing we and for example broken you know a leaking pipe that can there's a number of different ways

Brian:

:

that something like that can happen and that's what we're there to mitigate to catch it when it's still just kind of an annoyance versus all of a sudden you've got a remediation company coming in

Brian:

:

and they're cleaning out three inches of water which in my prior life I had a company that was intermediate and we dealt with that,

Brian:

:

more often than not so I know it all too well.

Shelley:

:

Gotcha well and for people who have never thought of or had a home watch,

Shelley:

:

service it's not like you just you know do some creepy stalker thing Regis Park a lawn chair in the front of someone's driveway and sit and watch their home what,

Shelley:

:

what kind what kind of things do you do for someone I mean is it just walk around the perimeter do you get inside what kind of things do you guys take care of for a customer when they're out of state or out of town I should say.

Brian:

:

Sure as much as sometimes I'd like to just sit in a lawn chair and watch the grass grow but we do actually have a fairy fairly thorough process and everything is done online,

Brian:

:

we have a whole system where we take documented notes and everything we have basically an interior section where we,

Brian:

:

make sure so so our people know ourselves we know that we're not missing steps it's basically our checklist

Brian:

:

and it's given to you as the homeowner so we cover everything from checking thermostats to running the water to checking the appliances looking around for infestation,

Brian:

:

as we know past serve big thing down here as well,

Brian:

:

making sure we don't open below that the cabinets and find out there's you know a whole big mound of ants,

Brian:

:

which can again happen so we have a digital documented checklist and.

Brian:

:

We do the same thing in the outside so the process is always the same things don't get missed and then the homeowner and again our names trusted because,

Brian:

:

we know you could be a thousand miles away your your home residence wherever that may be and,

Brian:

:

you want to know that we didn't just sit in the lounge chair so

Brian:

:

we have a in you immediately access every report whether that's weekly or bi-weekly you can go through our customer portal online and be able to access it see that

Brian:

:

the issues if there are any and if you want to take care of them and photos so it gives you,

Brian:

:

as the homeowner good peace of mind that your property is being taken care of and watched over.

Shelley:

:

And I've got to think that's reassuring to both a homeowner and I don't know the homeowners insurance company knowing it's not going 6 months without somebody walking through that front door.

Brian:

:

There's actually there's actually insurance companies out there to be perfectly honest there's nothing hard and fast documented is terms of rules but there are we do deal a lot with,

Brian:

:

home insurance companies and they make it if something does go wrong and you are a snowbird again I go back to my history of,

Brian:

:

being on the on the mold and Remediation side years ago if you're not there for three to four months at a time they will make it,

Brian:

:

very very difficult for you to process your claim because it'll be like well you didn't have anyone there watching this could have been you know taking care of before became a major issue so it is so they

Brian:

:

do you certainly like to see this and some I can't say all of them but some do div,

Brian:

:

do give discounts if you show them receipts for home watch services and stuff.

Shelley:

:

Which is excellent especially with your report you know with photos and descriptions and all of that they can say hey look I've got four months worth of reports showing everything was good and now this month is so you know it's not like it's been just sitting there.

Brian:

:

Exactly yeah.

Shelley:

:

So you've got the home watch part tell us a little more what is the concierge part what's different about that than,

Shelley:

:

doing the the you know going in and checking make sure everything's just okay.

Brian:

:

Sure so we we do that and then typically we find there's a,

Brian:

:

a few different scenarios where we do the concierge in our concierge service ranges from everything that helping somebody do home organization for example,

Brian:

:

they buy a new house they're coming down from up North and they got to move in quickly start their jobs get the kids to school,

Brian:

:

we'll shoot as we all know we've probably been there one point in our lives where we have boxes still piled up six months later.

Brian:

:

Life just that life doesn't wait for you to move into your home

Brian:

:

so we do a lot of that where will help the home organization and get the homeowner up and running quickly and even an ongoing basis if you live in a home for 10 years and you want to get reorganized

Brian:

:

we also do things like schedule it helping with,

Brian:

:

scheduling and referrals organizing if you need you know handymen too

Brian:

:

Pest Control to landscapers we have a vetted stable of quality providers and that's one of the kind of the art value-adds is as we all know I'm especially you all in real estate how challenging,

Brian:

:

you can have a great provider for,

Brian:

:

two weeks and then all of a sudden they don't show up ever again so keeping a stable of you know we like to call them are thoroughbreds that we know that hey we're putting our names out there as well that,

Brian:

:

we can go and coordinate all those efforts so it's just one less thing you have to worry about spending your free time with your family or out at the beach.

Shelley:

:

Yeah absolutely especially I can see how well that marries up between the home watch and the concierge service so you know if I'm up in Pennsylvania and find out I've got a leaky water heater,

Shelley:

:

when you guys find it doing the home watch then you guys also,

Shelley:

:

what you're saying I just picked clarify you guys also will help coordinate getting someone into replace that finding vendors Etc.

Brian:

:

Exactly and that's that's kind of it sort of grew out of that that need is sure somebody's away and okay great,

Brian:

:

we found an issue you,

Brian:

:

we just had it happen actually it wasn't quite a home watch they were moving in but we were helping them get ready and they needed a new we found out the dishwasher wasn't working,

Brian:

:

and so we coordinated the

Brian:

:

install in fact my business partner Michelle went and actually went to the store ordered dishwasher scheduled them to come in and do the install and then we spent the time waiting at the house because somebody has to be there for you know these,

Brian:

:

folk schedule from 3 to 6 p.m.

Brian:

:

I need somebody there to let him in so those again and we'll do that not only with people that are you know up North for the summer but even folks down here that just you know there,

Brian:

:

to Working Families and somebody can't sit at home all day wave don't want to take a half-day off to great we got a new washer and dryer so so we'll do it we'll take those were one of the big things we take care of a lot for folks.

Shelley:

:

Now one thing you mentioned the term handyman and I get questions from a lot of my customers that you know they bought a house and on the inspection report there was nothing you know major that would make them lose the property,

Shelley:

:

but there's a lot of little you know what I refer to as general maintenance items you know bathrooms were the shower tile needs to be regraded or caulking around the sink you know just your general everyday,

Shelley:

:

putzing around and fixing things up is that something you guys also can help you know just,

Shelley:

:

take care of and step in and go you guys just live your lives and we'll do this stuff for your arranged it anyway.

Brian:

:

Absolutely yeah we and arrange its keyword and and handyman is one of those,

Brian:

:

areas that a lot of people are challenged with finding good quality providers.

Brian:

:

A lot of folks as you yeah like you said it and I use the word I forget your term sorry but I use the word niggles like you always have these little niggles in your home like you said,

Brian:

:

couple of tiles that are creaking or crack that need to be replaced or whatever it dry while small drywall patch while you're not going to get a drywall guy in to come do a 3x5 inch patch.

Shelley:

:

Exactly but yet you don't want it to look like Uncle Bubba came in and did it for you either.

Brian:

:

And they're straight and there's too many Uncle Bubba's around so that's that's our stable is really identifying some quality folks that will come out and that we are lucky enough we have a,

Brian:

:

good group of retired folks in our area that you know are very skilled,

Brian:

:

but they just want to work part-time so that's a lot of it we get a good trustworthy person in there to do some of those small repairs and we can organize the whole thing from scheduling to you know overseeing making sure it's done right to finishing up and,

Brian:

:

all that so you don't have to worry about it for sure.

Shelley:

:

No that's fantastic because it is the one common question I get from everybody and you know I start out with a handyman that either gets so busy or,

Shelley:

:

you know what's good for a couple of years and now it's you know kind of phoning in the work so I'm constantly looking for someone that I can refer my customers to because it's the one thing,

Shelley:

:

everybody's always looking for down here you know,

Shelley:

:

they had well I think that's the biggest thing when I originally left Michigan to move to Colorado the first thing I noticed was a deficit of,

Shelley:

:

people you know because I had my electrician in my plumber in the handyman and you know the land like I had all those people in my roster and then when I moved I didn't know anybody,

Shelley:

:

and had to start all over and it was kind of ugly you know like okay that one didn't work out nope that one didn't work out and I wished I had a source like this available out there.

Brian:

:

When you go through that exactly and you go and you go through that,

Brian:

:

so often and we get a lot of just talking with with you both and the realtor's I mean we work with a lot of realtors for that reason because your job wants the,

Brian:

:

deal is closed in the house is closed you want to take care of your client but that's time consol what you just went through is very time-consuming so,

Brian:

:

we build these relationships a okay no cut call trusted concierge because they can take care of you and they have all those people are ready for you,

Brian:

:

and you're up and running and you don't have to waste all that time instead of you know going to enjoy what you move to Florida for was not finding service providers.

Shelley:

:

Yeah exactly so one of the things that I always like to ask and we'll get back to any of the good stuff that we haven't covered on your company will make sure we cover

Shelley:

:

if you've got something we didn't ask but I like to get to the nitty-gritty and say what's the craziest Story You've got about

Shelley:

:

oh my gosh if we hadn't been there or can you believe we ran into this circumstance.

Brian:

:

So it was it was probably the craziest one in and I it's more of a lesson if you will,

Brian:

:

because it always sticks my head it was before this business to be perfectly honest it was when we had our mediation business but a family in the neighborhood I was walking the dog,

Brian:

:

we it was Nev it was one Saturday evening I get through at home wife is at home I'm taking the dog for quick walk I'm walking past a house and the family had been they were in Hawaii I'll never forget,

Brian:

:

they were coming home I think the next born,

Brian:

:

and I just kind of glance over I'm looking around neighborhood and there's water pouring down the three from its steps out the front door.

Shelley:

:

Oh so it wasn't just from like their Eaves or something like that it was.

Brian:

:

It would had happened was,

Brian:

:

a line in the back bathroom one of the faucet lines had finally given up The Ghost and rust it out and gave way at some point,

Brian:

:

during those three weeks so there was three inches of water covering the entire house and they didn't have anybody watching it.

Brian:

:

And we did the remediation work so I know it intimately and even brought in a partner company because it was so I mean they had to,

Brian:

:

we had drywallers coming they had to cut six feet up the wall and all kinds of stuff I mean they had to move out for I think it was two or three months.

Shelley:

:

Oh my gosh.

Brian:

:

It's so it wasn't a story per se with trusted concierge but it always sticks in my head is,

Brian:

:

those are the kinds of things like if we catch it early enough for for coming by maybe it's only one room.

Brian:

:

It's contained versus running for two weeks straight and then all sudden your house is basically,

Brian:

:

for all intents and purposes,

Brian:

:

pretty close to Dean got it I mean down to the studs throughout the house and new floors and new carpeting throughout the entire house so

Brian:

:

that still doesn't I haven't run into that again hopefully we won't that's what we're here for hopefully the moral of the story is hopefully we can we can help mitigate those problems.

Edward:

:

No Doubt.

Shelley:

:

Because it never occurred to me if you're going on a vacation you know gone for a couple two three four weeks that.

Brian:

:

Exactly and that's and another crazy story is,

Brian:

:

we kind of there was a woman who didn't want our services she's like no no and this is an outside story wasn't as bad but everyone's are a lot of people have heard of chinch bugs and the yards in Florida.

Brian:

:

There was a little spot they left and it was like they were you know semi-retired they live down here full time but,

Brian:

:

when I think to visit some of their kids up North for you know three or four weeks come by the time they got back the whole front yard was gone and then taken over by chinch bugs.

Brian:

:

Yep and had again you know had,

Brian:

:

they hired us to just watch over you know for a hundred bucks or so over few hundred bucks now they're spending thousands on a lot so that's that,

Brian:

:

you know that's kind of it it's it's almost like a insurance policy is really what you're paying for on the home watch side of.

Edward:

:

Sure so sorry I questioned right and who are you like here I mean whenever I hear about these types of services now growing up,

Edward:

:

I didn't live in this type of area as far as like tourism whatnot and I saw some military kids we moved around a lot,

Edward:

:

I would never think even as an adult I think wow a home Watcher concierge service to me that me at least sounds,

Edward:

:

like higher end and possibly something out of my reach what kind of range of folks I mean do you guys do condos apartments as it just single family homes I'm picturing like of course for me I'm thinking anytime someone has

Edward:

:

any type of services I always think oh they must be rich it's just my blue-collar perspective I guess I don't know,

Edward:

:

yeah just so it's like what kind of range of customers do you guys service and whatnot.

Brian:

:

Great question at an end yeah there is there is kind of especially with the word concierge you think well you know that must be somebody who stays at you know the suite at the Ritz.

Edward:

:

Exactly.

Brian:

:

But it's actually it's first of all the whole much side we do everything from,

Brian:

:

condos to larger homes so it runs the gamut and concierge as well it's we have packages on the concierge side so you buy them blocks of time which significantly reduce the cost.

Brian:

:

For example are smaller packages or are 10 hours a month and that goes through pretty quickly but once people,

Brian:

:

realize the time that it frees up and there are a lot of we get you know working,

Brian:

:

couples and have kids and they've got you know baseball games and they want to run to the beach on the weekend and take Susie to you know dance practice the last thing they want to do in between all those things and work,

Brian:

:

is oh I've got to run these errands and I've got a scheduled you know I need to schedule the you know landscaper to come and trim some more trees all those little again niggling things,

Brian:

:

I just hate 10 hours a month,

Brian:

:

it's not a big investment and it frees up a ton of valuable time that we all have so very little of nowadays it seems like.

Edward:

:

Yeah no doubt.

Shelley:

:

One of the things I just keep thinking is I've often you know when I've mentioned these kinds of services every once while have a customer say oh I don't need that my neighbor's going to check on the house for me when I'm gone,

Shelley:

:

but really I can see a neighbor popping over and Watering your plants for you but are they really going to go around and open every,

Shelley:

:

cabinet to look under the sink to see if it's dripping and check your water heater and check your AC and check your I've never considered doing any of that stuff when someone said hey can you water my plants when I'm out of town.

Brian:

:

They might be like feet and it might go you know maybe a little more where you have feed the Goldfish you know once while they're there but but exactly it's it's really the difference of,

Brian:

:

the neighbors are great we have neighbors their friends so all the neighbors out there don't take it the wrong way for watching somebody's home but it's amateur versus professional,

Brian:

:

we made a business yeah we made a business out of it because we wanted to know okay here's the report here's our checks and balances,

Brian:

:

so you get just what you said Shelly is that a thorough walkthrough and a neighbor you're never going to,

Brian:

:

ask a neighbor to do that even if they would you're not going to say hey can you spend you know 30 to 40 minutes walking around my house next you know several times while I'm gone,

Brian:

:

yeah that's a that's a pretty big ask and if you have that neighbor you know God love you that's but.

Shelley:

:

I think a major difference would be,

Shelley:

:

and again not saying in a legal court of law you're accepting responsibility but in reality as a company you guys are expecting responsibility going and checking various things where if something went wrong with a house is a neighbor I'd be going hey man I was just Watering your plants,

Shelley:

:

I wasn't checking your freezer to make sure your food wasn't going bad and I wasn't checking your your water tank and I'm not checking your AC I just Watering your plants man.

Edward:

:

Well and also to something that we actually talked about when we all met Ned lunch while back is,

Edward:

:

your company this is your full-time business this isn't like I mean because there's a Lobby honest Ryan there's a lot of folks out there with a really fancy stickers in the back window there minivans,

Edward:

:

hit oh it's it's you know it's is suing John's home exclusive home watch services or whatever I see a lot of those folks but just like with shall I cease with with Realtors is there's also a lot of part-time folks out there who are,

Edward:

:

you know aren't really available for their customer and this again this is your full time business.

Brian:

:

Exactly and and that's why we have you know we have two million dollars worth of insurance and we have bonding and we've you know which is which,

Brian:

:

is an investment be because of that point at is this is a full-time business and it's a business and its really,

Brian:

:

the only way to take just like you all do it it's full time in real estate,

Brian:

:

it's an investment in the relationships with your clients and people that do it part-time are usually doing it for the transaction,

Brian:

:

and not the relationship because we want to be perfectly Frank to build the trust and you start with us with home watch and then you come down for the winter and you need,

Brian:

:

help us help arranging a birthday party for your daughter for her surprise party

Brian:

:

we want to build those relationships so you rely on us and feel good about having a trusted partner to be to take care of those things your home and all the other stuff that you know you don't want to spend your time.

Shelley:

:

Absolutely boy I had a question hit that popped into my head oh yes one real quick one and then I think we're probably getting close to the end here but.

Edward:

:

Proof right there folks this show is not edited is recorded live.

Shelley:

:

Exactly.

Edward:

:

We will have just memory moments right in the middle of the show.

Shelley:

:

If someone wanted to on board with you guys to do the home watch how long does the process like that take if they go wow I just listen to Ed Shelly show and we're leaving town on Friday I wonder if I can get this hooked up before we run out of you know like do we have time.

Brian:

:

Yes absolutely we can we can get them going it's pretty fairly,

Brian:

:

quick onboarding process specially for home watch it straightforward they

Brian:

:

what we do is we just they can call us email us we send them a quick form so we can get all their pertinent and you know contact information address,

Brian:

:

we typically like to meet with the folks before they leave town just so we can walk through the residents and,

Brian:

:

they can point out any things that are unique or that they want us to stay pay special attention to things like that,

Brian:

:

but worst case scenario we've done before your point things get away and all of a sudden it's we've got to get a flight out Friday morning there's no time,

Brian:

:

we will still get in there as long as we can get access will make sure and will still go through the same report so it our turnaround is.

Brian:

:

As quick as you need it to be.

Shelley:

:

Excellent well before we wrap up why don't you tell people I mean we've got it here but why don't you give them your phone or email how would you like somebody to best reach out to you.

Brian:

:

Yeah love too that if you prefer phone 941.

Brian:

:

265 and you know what another proof that we're live I just had a brain fart on our phone number.

Shelley:

:

Got it in front of me 7585.

Edward:

:

Because you don't call yourself that.

Brian:

:

I newest I don't and it's yeah I say here's our card or go to the ER or the website I've got which is trusted SRQ.com but thanks for thanks for bailing me out of that hole so.

Shelley:

:

It's okay it'll be in the show notes so nobody has to write it down in the debt the dust on their - while they're driving.

Brian:

:

It's like full disclosure I don't even know my wife's phone number that well because it's programmed in my phone and if people are honest with themselves I bet you I have others out there like me so I say that in my defense.

Edward:

:

Exactly I know I know Shelly's phone number speed dial 1.

Brian:

:

Yeah right.

Edward:

:

She's the top of my favorites list.

Shelley:

:

Well I'm glad I've got that on her.

Edward:

:

Your number one baby.

Brian:

:

You'd be a real trouble at if you said otherwise right well why am I number two.

Edward:

:

Oh yeah I don't know.

Edward:

:

Well if I said something stupid like that I might need to look for you for a job maybe I can be the lawn chair guy out in front of the house I'm big and hairy and scary looking I could you know I like a human scarecrow.

Shelley:

:

Wow that really really interesting visual,

Shelley:

:

I'm going to say Brian thank you so much for being on the show this was some great information and I look forward to adding you to my roster of vendors that we can start sharing with a my customers is they need both handymen kind of services and concierge or

Shelley:

:

much things.

Brian:

:

Great well and thank you so much for having me on spend been wonderful and,

Brian:

:

hopefully if any if anything not just for us but I would like to just say is when you do move to Florida or if you're I live in Florida,

Brian:

:

you know folks like Shelly and Dad or anybody is make sure you've at his best you can whatever service provider because it goes back to what Ed said I think the big thing is,

Brian:

:

who's doing things part-time versus a full-time business and usually you want the ones and full-time and want the relationship with you so I just I leave it at that and again thank you guys for both for having me on.

Edward:

:

You bet thanks much and hey who knows we might call on you to come back a few months down the road to just kind of fill us in on the state of your industry.

Brian:

:

Sure would love to.

Edward:

:

And we're back.

Shelley:

:

Through the magic of television.

Edward:

:

Hi there I have no idea what to say with that other things we have the little musical interlude between but anyway yeah we're back that was a great interview.

Shelley:

:

It was a great interview and Brian's good people I mean we went and met with him and talked about the company and all of that and just easy easy conversation nice guy,

Shelley:

:

so on to the next topic which is the news.

Sound Pad:

:

They market news with Shelly and.

Edward:

:

That's me and you it's us.

Shelley:

:

Wow okay we're just going to dig right into it because we're both a little punchier something this morning.

Edward:

:

Sleepy this morning yeah.

Shelley:

:

So hey you have the first topic.

Edward:

:

Oh yes it's our market snapshot.

Shelley:

:

I thought it was gonna be me and I was just getting ready to dig in and I'm like oh no that says.

Edward:

:

So do the hot topic on the market snapshot every episode of course is interest rates are interest rates them interest rate I don't know,

Edward:

:

them interest rates there are looking pretty good the economy appears balanced if mortgage rates are an accurate reflection this week's average 30-year fixed-rate loan only Rose slightly from last week's to .87 now that might be a little different now because you know,

Edward:

:

podcast don't exist in a vacuum but as of around whenever this is released it's still under 3%,

Edward:

:

the 30-year fixed-rate mortgage average 2.88 with an average .7 weight average point seven point,

Edward:

:

up slightly from last week's average to .87 a year ago the 30-year fixed-rate mortgage average 2.86.

Shelley:

:

So we've been maintaining low interest rates for quite awhile now.

Edward:

:

Yeah numbers facts news.

Shelley:

:

Wow okay we're going to move on to the next topic which is property sales another topic we've been hitting a lot lately because well,

Shelley:

:

these are the two questions every single person ask moment they find out I'm in real estate so buyers that are hoping for foreclosures are facing competition from investors,

Shelley:

:

not shocking at all.

Edward:

:

Shocking.

Shelley:

:

Investors loved foreclosures and short sales well of course they do

Shelley:

:

the homes usually need work which is ideal for Flippers who fix and sell and they also tend to be less expensive although right now I'm going to say not really because there's such a deficit of homes that,

Shelley:

:

even foreclosures and short sales are going for fair market value but anyway they're ideal for large companies that owned thousands of homes to rent,

Shelley:

:

so not just like your local investor who's a renter but some of these big corporations that quite literally you know wearing,

Shelley:

:

20 30 States and have thousands of doors I mean they rent the whole place but they counted by the door.

Edward:

:

You know it's funny whenever I hear people who flip houses being referred to as flippers I think of one of the three things I think of I hop like pancake flippers I think if Delphine yeah.

Shelley:

:

Oh I think of the dolphin show my friend flicker but it was.

Edward:

:

Flipper Flicka was a horse flipper was a dolphin.

Shelley:

:

Flick it was a horse flipper was the which makes more sense.

Edward:

:

That's true because horses don't swim great they don't jump out the idea and then I always think about Danny DeVito from that Batman Returns.

Shelley:

:

Oh yeah.

Edward:

:

Creepy little flippers anyhow.

Edward:

:

Sorry house flippers out there but maybe then come up with a different name because it just sounds goofy no matter how you slice it got any.

Shelley:

:

What it all boils down to is buyers that are hoping for some sort of an affordable listing are going to be disappointed Florida,

Shelley:

:

consumer confidence has been dinged by Delta and inflation now I don't mean the airline or the faucets we mean the variant of covid-19.

Edward:

:

Bags bending by Delta.

Shelley:

:

Yeah.

Edward:

:

Last time we cancelled flight range was the Delta they dinged us for some fees so.

Shelley:

:

That's true so we've been doing by Delta but this is the other Delta that stinging the Florida.

Edward:

:

More severely.

Shelley:

:

The August index gauging Florida's Floridians attitudes fell four point seven points thanks in part to covid thanks covid still it's less than half of the 10.9 drop in a similar Nationwide study,

Shelley:

:

the monthly gauge of consumer attitudes published by the University of Florida fell in August likely due to a number of contributing factors including a Resurgence of covid-19 inflation and ongoing pressure in the real estate market.

Edward:

:

Relation sucks.

Shelley:

:

Inflation does suck anyway.

Edward:

:

There's my financial analysis of that.

Shelley:

:

Thank you I pretty sure that MSNBC is looking for you right now for a new segment so you can give pithy little comments.

Edward:

:

Kathy little comments.

Shelley:

:

Inflation sucks.

Edward:

:

Okay I'll just sit here in the corner be quiet.

Shelley:

:

And finally the Nar pending home sales dropped any are again National relatives hoser National Association of Realtors

Shelley:

:

now I got that backwards pending home sales drop 1.8 percent in July year two year contract signings decline 8.5%,

Shelley:

:

the Nar Chief Economist Lawrence union says that the market may be cooling a bit,

Shelley:

:

but there's still not enough Supply to match Demand yet inventory is slowly increasing and buyers are seeing more options in the upcoming months.

Edward:

:

All fun exciting things.

Shelley:

:

And I think you've got a follow-up to some of that.

Edward:

:

Wait am I going next to you going next.

Edward:

:

No that's you that you excuse us folks will just Talk Amongst yourself or we start does that now you're doing the first story that I'm doing the next one.

Shelley:

:

Okay well then I'm going to go right on with the next topic that kind of flows into this one.

Edward:

:

We'll put this on the blooper reel in the DVD extended release bonus features with alternate angles it's never happiness that DVDs never actually,

Edward:

:

at the old member they should have alternate endings and different angles and DVDs any good.

Shelley:

:

Wow I'm gonna check your cup and see what's in there in a minute buyer demand didn't drop,

Shelley:

:

so right now we're seeing a little bit of a Slowdown in the market and buyer demand hasn't dropped but buyers are hoping for a crash,

Shelley:

:

I don't know why people who spent months trying to find an acceptable affordable home in South Florida are starting to think they'll wait until the market collapses so they can snag a house at a bargain.

Edward:

:

Sour grapes much.

Shelley:

:

Yeah and the,

Shelley:

:

I love the next line in this article they're going to be disappointed probably going to be disappointed.

Shelley:

:

Yeah economists and housing experts do not expect another crash like the one in 2008 when hordes of people got Homes at rock bottom prices and then made out when the values recovered,

Shelley:

:

the world is different now Economist say the housing bubble from 15 years ago was largely driven by risky lending practices and a frenzy that drove a boom in new construction

Shelley:

:

the type of factors that lead to a recession,

Shelley:

:

today prices are skyrocketing as before but the fever is a result of different forces including low interest rate years of under building and partly because of Ditka difficulty getting supplies,

Shelley:

:

in short we've had too many homes the last time and we don't have enough this time so there's Polar Opposites and what was causing it,

Shelley:

:

the intense demand one of the biggest difference is is where the demand for housing is coming from According to real estate agents people from all walks of life are looking to buy a home today people wanting to,

Shelley:

:

relocate Millennials who are buying their first home people looking to upgrade for more space as remote work is taking over rather than going to offices,

Shelley:

:

the real estate market in the 2000s was mainly driven by the ability to get quick and easy credit regardless of a Builders and not a Builders a buyer's ability to afford the house.

Edward:

:

Hmm why would that be a problem.

Shelley:

:

I personally knew people who did that that it's just like oh my parents are going to give us money every year and the bank's just went okay they're going to give you 20 grand will just add that to your income without any verification and.

Edward:

:

I didn't do the sketchy lending to buy my house but I definitely refined out twice Way Beyond the value of the home.

Shelley:

:

Yeah and and everybody was like this is going to last forever so we don't have that going on and why don't we having a going on.

Edward:

:

Tell us Shelly tell us why.

Shelley:

:

Because of stricter lending practices today's lending practices are far more stringent with home buyers now expecting to come up with the bigger down payment when they go to buy a home,

Shelley:

:

now before I even finish reading this article yes there are still programs where people can put down zero percent if it's a VA loan,

Shelley:

:

maybe even get a conventional loan at three three and a half percent down,

Shelley:

:

but they're not giving loans at a hundred and twenty percent of market value but anyway I'll go back on with the rest of the article for today's real estate market lower mortgage rates are contributing to the intensity in the market,

Shelley:

:

rates for a 30-year fixed we already talked about that with your article,

Shelley:

:

sixty percent of home buyers who finance with a mortgage said the low rates played a decision in there I'm sorry played a role in their decision to get a home.

Shelley:

:

The lack of homes on the market also is a turnaround from the early 2000s when oversupply played a role,

Shelley:

:

today the number of homes on the market has decreased dramatically in Palm Beach County for example listings for homes have plunged 61 percent compared to four years ago,

Shelley:

:

well homes listed in Broward County decreased by 46 in Miami-Dade was similar at 39% down now again these,

Shelley:

:

are counting what's on the at the end of the month and a lot of them are going under contract almost immediately,

Shelley:

:

crashes occur when there is an extreme imbalance between slight supply and demand currently we have the opposite it would take an extreme movement in the market to transition from where we are on the market today.

Shelley:

:

I'm sorry where we are today to a market on the verge of a crash more recently Palm Beach County totaled 1.5 months of Supply in the market for single-family homes a 55 percent decrease from the year before,

Shelley:

:

single family homes in Broward County topped with 51 percent to a 1.5 months worth of Supply according to the data from Broward County Palm Beach and Saint Lucy's Realtors,

Shelley:

:

so markets where there are increasing numbers of creditworthy Shoppers competing for a diminished inventory of Supply create a strong Market,

Shelley:

:

so Rising home prices while the home prices in 2021 are significantly higher than previous years they haven't reached the height of prices during the 2000 crash according to analysis from researchers,

Shelley:

:

at the Florida Atlantic University during that period homes were overvalued by almost 60% homes in Florida are currently overvalued by about 13%.

Edward:

:

Well that's good news that way it's a couple kind of takeaways from that especially that last bit the number of customers you talk to the people who've been exiting the market recently just kind of on hold waiting now I don't think any of your customers is there waiting for it to crash.

Shelley:

:

No they're just waiting for things to slow down.

Edward:

:

Slow down and get some more inventory and in line,

Edward:

:

there's been a few folks have been like oh these houses are way overpriced blah blah blah well no they're over value might be overpriced but they're only overvalued by 13% there's a huge difference.

Shelley:

:

By a little percent and in the major difference I'm seeing because you know I am in the thick of this every single day,

Shelley:

:

is in the early you know 2006-7 what caused all of that appraisers were just going along with whatever the contract said,

Shelley:

:

um it was just let me have you seen The Big Short you know that there were praising properties that didn't even exist,

Shelley:

:

and you know hey the contracts are written for 700 will appraise it at 700 were maybe the people who are selling it just bought it for for right now appraisers are keeping a tight handle on it not every contract is is,

Shelley:

:

just getting the by and get in the past with the automatic appraisal going yep okay,

Shelley:

:

there's many that were ending up back in negotiations to see you know does a buyer going to pay is the seller going to come down is it going to go to fall apart what's going to go on so it's nice to see that the poor appraisers I do not envy them their job,

Shelley:

:

normally you look at you know six months worth of inventory and now if there's enough sales they're looking at what happened in the last three weeks because D just have,

Shelley:

:

so anyway it is crazy time what do you have Edward.

Edward:

:

Well as if anybody who lives in Florida hasn't looked out the window and realized it's been a busy storm season.

Shelley:

:

Rain rain.

Edward:

:

Lots of rain lots of good rain mean some heavy storms that were not thrilled about the hurricanes and such Ida I'm looking at you but also the but we do need rain here in Florida being that we are a peninsula with.

Edward:

:

Not much of a water table I guess because we are the water table we need to have the good rainy season during the summer and the fall,

Edward:

:

September is the high of the hurricane season,

Edward:

:

the high point it is so what we have for you today is we in the last few years we've done our hey this is how to get ready for storm Seasons coming up hurricanes using go you know buy stuff and you know get a generator now,

Edward:

:

we're going to talk about what to do after a hurricane has come through.

Shelley:

:

You know the Little Debbie's you bought in preparation.

Edward:

:

That's our secret at any rate,

Edward:

:

so this there are things you can do after a hurricane has had its way with your town natural disasters can upend lives in an instant but,

Edward:

:

unwinding what unwinding the financial damage can take many months still those affected have many sources of help here is how you can get help and be strategic with your resources as you begin to rebuild after a disaster,

Edward:

:

very tense.

Edward:

:

Deal with immediate needs first first things first Contact the Federal Emergency Management agency otherwise known as FEMA to get help via Disaster Recovery Center by texting your ZIP code,

Edward:

:

and D'Arcy to 4336 to will have all this in the show notes,

Edward:

:

texting apple or Androids that same number will give you a download link for the mobile app for FEMA with additional resources such as shelter locations sorry quick FEMA joke I wonder if the app took extra time,

Edward:

:

download in 2005 anyhow,

Edward:

:

sorry do the math look at history illness no I'm saying local and state agencies and non-governmental groups such as the Red Cross can also help call 211 from any phone or visit to one one.org to get information.

Shelley:

:

I did not know that women we've got 911 we've got 411 I did not know I want to randomly dial all the one ones like is there a 311 and what does that do is that like recipes for Thanksgiving.

Edward:

:

I think there is a 311 but I can't remember what it is I know well for one ones information done.

Shelley:

:

911 emergency services 311 get your turkey recipes for Thanksgiving.

Edward:

:

311 isn't new traffic but I'm not positive of look.

Shelley:

:

I'm just curious what other one ones are.

Edward:

:

There's people it's funny when I'm listening to a podcast because I'm a huge fan of podcast and I hear someone saying something,

Edward:

:

and then they don't know the answer I'm yelling at this my computer or my cell phone going now it's this movie or this song there's people out there going now you idiots there's.

Shelley:

:

See now I want to start another podcast where I just randomly give out Shelly isms and call it the Shelly.

Edward:

:

So now.

Shelley:

:

She'll one one tune in next week.

Edward:

:

Tend to financial issues as soon as possible turn to handling your finances FEMA offers unemployment assistance rental assistance legal services and much more you have several ways to register including online at disasterassistance.gov.

Edward:

:

Via the FEMA app at The Disaster Recovery Center or on the phone which again all this good stuff will be in the show notes you have several tasks to handle.

Edward:

:

If this weight the last contact Insurance insurers as soon as possible.

Shelley:

:

Okay in the best way to do that then is not go well it's just in my computer because if a disaster has gone through you may want to have these numbers actually saved manually someplace in case the technology is not working.

Edward:

:

You go old Gold's gold print a bunch of stuff up or you know store in the cloud is one print stuff up put in a waterproof container of some sort.

Shelley:

:

The number one waterproof container I've been reading about but you have to make sure you know you've done it,

Shelley:

:

is your dishwasher is waterproof load everything in there don't run it,

Shelley:

:

that way the next day of a storm comes through you can open your dishwasher and everything will be dry in there because just like it keeps water from coming out you're looking at me like I'm nuts but I just read this that because dishwashers are actually waterproof Hazard your washing machine,

Shelley:

:

that you can put stuff in there and it also keeps the water from damaging it from the exterior So Family Photos insurance companies.

Edward:

:

Excuse me one second like to take a quick moment to say.

Edward:

:

Opinions expressed by Shelley panas regarding using dishwashers as document storage does not reflect the opinions of the management of selling soda podcast Edward panas to co-host and producer or rational Peaceable at Large.

Shelley:

:

Turn to show 114 more information.

Edward:

:

Cheese all right let's get through this list review your policies for types of damage cupboard coverage limits and deductibles report damage to your agent or insurance company as soon as possible,

Edward:

:

ask about your coverage the timeframe for filing and processing the claim whether the claim looks easier to deductible and if you'll need estimates for repairs to structural damage when you talk to your insurer ask about ask what you can throw out and what you should document for your claim,

Edward:

:

yes lady in the front row you had your hand up.

Shelley:

:

No no.

Edward:

:

As you raise your hand for some reason call your mortgage company with other and other creditors communicate proactively with creditors,

Edward:

:

seek a pause in student loans contact your college for Aid be strategic with Aid credit and debt as you dig out,

Edward:

:

when you when your debt picture becomes clearer consider strategies for paying balances back down the debt snowball where you focus your efforts on the smallest hit first while maintaining minimum payments on others can give you some quick wins in motivation,

Edward:

:

finally be aware of debt relief options for contending with the mounts that are beyond your ability to repay let's just go ahead and switch to proactive things real quick because they mentioned the debt snowball,

Edward:

:

huge fan of Dave Ramsey and the Ramsey Solutions and that whole group here's just a random thought,

Edward:

:

teen often what they said let's think about how we can be proactive with the stuff first of all,

Edward:

:

memorize some of your policy information put it in the dishwasher put it in a film canister put it wherever you can store it to where it stays dry make sure you have all that stuff stored somewhere in the cloud where it's save you can be safely retrieved,

Edward:

:

make sure it's secure because that's critical and you know encrypt it and all that good stuff because you don't people getting that information,

Edward:

:

but also regarding just assuming you can go into debt little tip save up three to six months of living expenses stick in a savings account and don't touch it because if a hurricane hits,

Edward:

:

and you're out most of the time you can kind of get yourself through in three to six months now there have been monster hurricanes that if.

Shelley:

:

Absolutely.

Edward:

:

But as we follow this stuff pretty regularly most of the time when you look at the follow-up news that limited you know that it is,

Edward:

:

after hurricanes gone through and swept a community with the exception of they may be like Hurricane Andrew most of the time communities are rebuilding in their back you know getting back on their feet within a few weeks to a few months.

Shelley:

:

Ask you say Andrew Katrina there's been a few major ones but yes and.

Edward:

:

But yeah even then even more importantly you know be proactive put some money and have some cash available.

Shelley:

:

Your actual green stuff.

Edward:

:

Yeah wrap that up with wrap that with your policy numbers stick it in somewhere that's waterproof and have it ready to go.

Shelley:

:

So you can good good information.

Edward:

:

So that's it anyhow hurricane season and it's mid-september so it's gonna go to start getting freaky.

Shelley:

:

Well I know since we were talking about rebuilding let's talk about Lumber okay that was a really bad segue sorry lumber prices plummet but other building costs or so we've been watching new construction and home repairs,

Shelley:

:

just going crazy because of lumber cost will now other things are catching up when it's coming down,

Shelley:

:

Doug your yearly yearly while couldn't say that CEO of the luxury home builder Toll Brothers told CNBC that a recent drop in lumber prices prompted some significant savings on home building cost.

Shelley:

:

Buyers should not expect to see those savings well isn't that just sad well lumber prices are falling unfortunately other material costs are surging,

Shelley:

:

lumber prices reached a record high of more than 1700 dollars per thousand board feet in May wow,

Shelley:

:

but on Wednesday it only averaged about five hundred dollars so that is fantastic.

Edward:

:

Yeah as a huge drop.

Shelley:

:

Yearly says that that translated to about a forty thousand dollars Savings in building a home,

Shelley:

:

but steel mill products prices increased by ten point eight percent in July following a 6.2 increase in June,

Shelley:

:

so we're talking 17 percent increase over a couple of months the National Association of Builders reported it blames tariff on Seal Seal,

Shelley:

:

or steel steel Imports for adding to the building cost also prices for gypsum products which are used for drywall Rose two and a half percent in July,

Shelley:

:

and nearly 16 percent in 2021 copper also in short supply,

Shelley:

:

the Tailwind of lumber coming down is very comforting yearly told cnbc's Jim Cramer but it's going it is going to help us it's going to help us drive some margin but I think it's going to offset some of the other crossed increasing that Builders are feeling,

Shelley:

:

your Lee also said that it's taking longer to build homes with recent simply supply chain and labor issues,

Shelley:

:

it took about two weeks longer in our third quarter to deliver a home he said and we're expecting that to continue for a couple more quarters as we manage through it,

Shelley:

:

the median sale price of new homes in July was three hundred ninety thousand five hundred dollars which is an increase of 18.4 percent compared to a year earlier,

Shelley:

:

new residential construction remains strong but Building Material pricing and availability are likely to me remain significant headwinds.

Shelley:

:

So there we go it's really nice that Lumber is coming down because I even know people trying to do small projects around their house or like okay I used to be able to go into by two by fours and you know spend 20 bucks and I just spent you know 15 bucks a piece for them.

Edward:

:

Right more like there was the running joke about plywood or someone who had said that is Splinter and they it was worth 50 bucks or something.

Shelley:

:

Yeah I know what I've got here or toothpicks I know what I've got here all offers yeah so it's nice to see but of course you know with covid people are still not working at capacity things are being taxed,

Shelley:

:

so while you know it'd be nice to say hey look new home construction is going to be going down it's probably not due to other materials going up.

Edward:

:

Right and you know get a few politicians who understand economics that might help.

Shelley:

:

That might help so what's next wait it's The.

Edward:

:

The local flavor.

Sound Pad:

:

Now it's time for the local flavor the best sips snacks and fun in town.

Edward:

:

You picking at symbols I mean okay so this week and the local flavor we're going to take a slight slight departure we normally food food boot well not always booze.

Shelley:

:

Yeah we normally talk about food and booze well they now booze but no we've had liquor local Liquors companies and.

Edward:

:

Yeah yeah brew pubs in like that but yes this week we're going to clean it up get it clean up our.

Shelley:

:

Because we're talking about.

Edward:

:

Died about the Naples Soap Company.

Shelley:

:

Boy I don't even have a.

Edward:

:

This this is one of those local companies that I was shocked is a local company when I saw immediately you might think oh Naples Florida I immediately thought Naples Italy.

Edward:

:

Because you think of that you know any type of well you think about.

Edward:

:

I don't know try and think about like what you would call it's not Cosmetics but soap and stuff whatever that is I just kind of think of that kind of fancy stuff perfume and stuff would be,

Edward:

:

European I don't know any rate Naples Soap Company has proved me wrong we went in there I actually I think I suggested we walk in there it was.

Shelley:

:

Yeah we were in Lakewood Ranch on Main Street and going to Hana Sushi and.

Edward:

:

And we just had which is right across the street from Naples Soap Company and yeah we were just finishing up dinner and we were walking around too.

Edward:

:

Can I rest our bellies from all that yummy food and yeah Naples Soap Company good stuff we ain't buying things.

Shelley:

:

We did and I like the things we bought.

Edward:

:

Yep so they are located in Lakewood Ranch on Main Street their website is Naples soap.com and I will provide all that good information in the show notes but here,

Edward:

:

is a actually quite a bit of information from their website Deanna Wallin,

Edward:

:

is the founder and CEO of Naples Soap Company this is from her we offer the highest quality skin and hair products made with natural and organic ingredients are products that are not only beautiful but more importantly they actually work.

Shelley:

:

And I would agree with that I really like them and they smell good.

Edward:

:

Excellent excellent quality I personally struggled and suffered with eczema and psoriasis most of my life I tried everything to relieve my symptoms including products recommended by dermatologists when my daughter was born she too had x amount,

Edward:

:

I knew there had to be a solution there had to be a better way nothing we worked ride or should be nothing yet nothing we tried worked.

Edward:

:

Get that wrong now that we tried worked or at least worked for any period of time I began in diligent search for products that would relieve our symptoms,

Edward:

:

having been a nurse I understood the effects of harsh commercial chemicals can have on the body reading labels of products and researching common ingredients in cosmetics and beauty products was a real eye-opener,

Edward:

:

I learned about propylene glycol parabens hardening agent sulfates and much more,

Edward:

:

I began using natural and organic products that myself and my daughter before long we were seeing amazing results the combinations of these agree it's made a tremendous difference in our skin eventually we were both free of our skin issues.

Edward:

:

Since nipple slip company opened its doors in 2009 people from all over the world have been loyal uses of our products for their chronic skin issues,

Edward:

:

it is my pleasure to share my knowledge and experience I opened the first store in Naples in 2009 a 300 square foot space and today we have 10 really detailed retail locations in Florida,

Edward:

:

our retail and e-commerce operations have been expanded and our wholesale operations continue to rapidly expand the us we create a beautiful effective product in the word is spread,

Edward:

:

and they have locations that those 10 locations are Destin Estero which I just got a little pause there Destin Estero Fort Myers Lakewood Ranch Mount Dora Naples of course,

Edward:

:

Punta Gorda Sanibel South Maples in st.petersburg.

Shelley:

:

Yes and it was quite lovely I mean I've been in the shop before,

Shelley:

:

but really I don't know why I hadn't really picked anything up and they've got other things besides you know the Soaps and shampoos and hand soaps and all of that so they've got you know quite a cute little collection of,

Shelley:

:

things in there as well but really good quality I mean quite frankly as we run out of,

Shelley:

:

almost had store-bought these are also store-bought other you know commercially manufactured things I want to start replacing it more with their stuff because I've got very dry skin myself and,

Shelley:

:

great.

Edward:

:

Ginger's have had a rough time with the skin the yeah and I do note it's also we walk in there you don't get knocked down with a perfumy cloud.

Shelley:

:

Yes.

Edward:

:

Some places you go into some places that feature soap and lotions and whatever you want to call that category of products and it's just horrible I can't even go in some of these places.

Shelley:

:

Yeah I'm that way with a lot of candles stores when Yankee Candle was at their Heyday oh my gosh he's walking by them and I'm all about making me gag it was so early.

Edward:

:

And this is nice and they actually do have they haven't forgotten those guys because they have several almost in flavors and we so that since I was a kid,

Edward:

:

but they have several flavors that are I just said it several sense that are a little more in the masculine end of things,

Edward:

:

they smell nice and sometimes I just might feel pretty.

Shelley:

:

And you are.

Edward:

:

On that note I'll just go and say bye buddy.

Shelley:

:

See you pal.

Sound Pad:

:

Other riveting episode of selling Sarasota.

Shelley:

:

Then we should just cut something out.

Sound Pad:

:

Voted Florida's favorite.

Edward:

:

I know.

Sound Pad:

:

Pulling results are warranted as factual with a minor margin of error sample size was limited to Ed's mom Bonnie says these kids are great you should listen.

Edward:

:

Honestly the other thing too is I'm going to.

Sound Pad:

:

Now for the disclaimer Shelly panas is a licensed realtor with Century 21 beggins Enterprises in Sarasota Florida opinions suggestions implications or ridiculous comments made on the show do not necessarily reflect those of your broker or Century 21 at Large.

Shelley:

:

So I think it's only two or three sentences I'm actually reading the news and the rest is just their commentary I think our news articles.

Shelley:

:

Edward: So I think our news articles are too long.

Show artwork for Selling Sarasota

About the Podcast

Selling Sarasota
Welcome to Selling Sarasota Podcast! In every episode Shelley lays the smackdown on misinformation and delivers key insights into local real estate. Shelley Panas is a REALTOR® with Century 21 Beggins Enterprises in Sarasota, Florida.

About your hosts

Shelley Panas

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Living in Paradise! After running a successful company in Colorado Springs I decided that although mountains are beautiful, it was time for beaches. I relocated to Florida and joined the highly successful team at CENTURY 21 Beggins Enterprises -- the #1 C21 in Florida! I love it here! There is always something new to experience. At the end of the day, it is so nice to hop on my bike and head to the beach. The feel of sand squishing between my toes, listening to the waves crash on the shore while watching the sun paint the sky beautiful shades of gold, red and purple as it set is the perfect way to end my day. So I ask, why just come visit when you can stay?

I believe there is something profound in owning a home. This is your personal place to dream big dreams, relax in comfort, and be with the ones you love. I became a REALTOR® to help people have a better life.

We started our podcast in 2018 after Ed spent most of 2017 developing ideas for launching a podcast, only he didn't like any of the show topics he was testing. To test his audio gear he started "interviewing" me about my work in real estate. Needless to say, these test recording sessions became very silly very quickly and that's we realized we had our show. Ed brings his technical expertise in web development and digital marketing to complement my skills and experience in real estate to the show.

Edward Panas

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I have been a huge fan of podcasts since before they were even called "podcasts"! I remember listening to talk radio shows as far back when I was a kid through my college years. My frustration was always with getting a good signal or catching my favorite shows when they aired. When "Internet radio" shows started in the early 90's I used to listen to streaming shows from college & public radio stations, but connection speeds were limited. When podcasting started in 2004 I knew this was going to be a significant change in audio entertainment. As my weekly listening time increased over the years my interest in starting my own show grew as well.

I started kicking around the idea of starting a podcast shortly after moving to Florida in 2014, so in 2017 I joined Florida Podcaster Association in Tampa and learned how I could start my own show. As Shelley mentions in her bio, my ideas all sucked. (She says it much nicer than this.) I either lost interest very quickly or the ideas were just plain bad. She agreed to work with me testing out my new gear and audio production skills talking about her work in real estate. We were having so much fun doing these practice recordings we realized that this was our show. After a few months of learning about audio production and working out our content plan, we launched Selling Sarasota Podcast at PodFest Multimedia Expo on February 9th, 2018!